ABOUT FREEDOM FAMILY INVESTMENTS

Building Financial Freedom Through Real Estate

We pursue strong, risk-adjusted returns through disciplined execution, education-first guidance, conservative underwritting, and long-term alignment with the families we serve.
FIRM OVERVIEW

An Education-First, Real Estate Investment Firm Built Around Clarity and Discipline

We believe great outcomes begin with transparency and education. Our role is to help investors make informed decisions with confidence guided by experience. disciplined underwriting, and a commitment to long-term stewardship of capital.

Nearly Five Decades

of real estate experience

Over
$1 Billion

in property transactions

100% Alignment

investor-first philosophy

Needs-Based Strategy

focused on resilient assets

Education First

because clarity drives confidence

OUR STORY

From Real Estate Operators to an Investor-Focused Platform

Freedom Family Investments was built by operators who understand that real estate investing should be easier to understand, more transparent, and more aligned with the investors we serve.

We created an investor-focused platform designed to provide access to high-quality, needs-based real estate opportunities-backed by education, communication, and discipline at every step.

Education comes first-always.

Dani Lynn Robison, Founder & CEO

OUR JOURNEY

Built Through Experience, Discipline, and Long-Term Focus

Foundation

Years of hands-on real estate operations shaped our disciplined approach, practical experience, and commitment to conservative decision-making.

1
Operating Expansion

We expanded across acquisitions, asset management, and development, building experience across multiple real estate sectors and property types.

2
Investor Platform

We launched an investor-focused platform built around education, transparency, and helping families make more confident investment decisions.

3
Institutional Infrastructure

We strengthened the business with scalable systems, processes, reporting, and strategic partnerships designed to better serve investors.

4
Today

We remain focused on needs-based investment opportunities, long-term alignment, and helping the investors and families we serve build with clarity and confidence.

5
OUR PHILOSOPHY

Clarity Before Commitment

Education First

We believe informed investors make confident decisions.

Capital Preservation

Protecting principal is foundational to every decision.

Real-Asset Focus

Investing in tangible assets that serve real-world needs.

Clear Communication

Open and consistent communication builds trust.

Value Alignment

We only succeed when our investors thrive.

OUR INVESTMENT EDGE

Real Estate Experience With an Investor-First Operating Model

Freedom Family Investments combines real estate operating experience, disciplined underwriting, needs-based asset exposure, investor education, and ongoing communication.

Our edge is not just in what we invest in. It is in how we evaluate opportunities, manage risk, communicate with investors, and structure the experience from first review through ongoing reporting.

01

Needs-Based Real Estate

We focus on real estate categories tied to practical demand, including multifamily housing, senior living, and self-storage. These are asset types investors can understand, evaluate, and discuss clearly before making a decision.

INVESTOR BENEFIT

A more tangible investment foundation compared with abstract or market-only strategies.

02

Conservative Underwriting

Every opportunity should begin with disciplined assumptions. We evaluate downside risk, market demand, operating conditions, liquidity, debt structure, and capital preservation considerations before presenting an opportunity to investors.

INVESTOR BENEFIT

A process designed to prioritize fit, discipline, and risk awareness over aggressive projections.

03

Active Asset Management

Real estate performance depends on execution. Our team focuses on operations, reporting, asset performance, vendor oversight, portfolio communication, and long-term value protection.

INVESTOR BENEFIT

A more organized, professionally managed experience without the day-to-day responsibilities of direct ownership.

04

Investor Education

We believe investors should understand the strategy, structure, risks, liquidity, and people behind an opportunity before moving forward. That is why our process starts with education, plain-English materials, and time for questions.

INVESTOR BENEFIT

A more confident decision-making process built around understanding, not pressure.

05

Technology & Reporting

We continue to strengthen the investor experience through portal access, structured updates, reporting processes, and clear communication.

INVESTOR BENEFIT

A platform for greater visibility, clearer communication, and easier access to investor information.

06

Long-Term Alignment

We aim to build long-term investor relationships rooted in communication and disciplined execution. The goal is not simply to present opportunities, but to help investors evaluate whether the opportunity aligns with their goals.

INVESTOR BENEFIT

A relationship-driven process designed to support long-term confidence and repeat engagement.

HOW THIS TRANSLATES FOR INVESTORS

Better Questions

We help investors ask the right questions before evaluating an opportunity.

Better Visibility

We provide clearer access to materials, updates, and next-step information.

Better Alignment

We help investors compare strategies based on goals, timeline, liquidity, and suitability.

Better Experience

We support investors through education, onboarding, reporting, and ongoing communication.

Want to Understand How Our Approach May Fit Your Goals?

A short Clarity Call can help you learn how our investment process works, what we evaluate, and whether one of our real-estate-backed pathways may be worth exploring.

LEADERSHIP

Experienced Operators, Investors, and Stewards of Capital.

"We believe investors should understand the people, process, strategy, and risks behind an opportunity before making any decision."

DANI LYNN ROBISON

Founder & Chief Executive Officer

Flip Robinson

Chief Advisory Officer

Victoria Shoaff

Chief Operating Officer

Chris Goodnight

Head of Marketing

Chris Wolf

Finance Director

Ben Katt

Director of Investor Relations

Brandon Jenkins

Investor Relations Manager

Nicholas G. Moore

Securities & Real Estate Counsel

Jonathan Smith

Tax Advisor

Gene Ventura

Strategic Advisor, Capital Markets

Dr. Binit Shah Sr.

Investment Strategist

WHO WE SERVE

Built for Investors Who Want Clarity Before They Commit

Freedom Family Investments serves investors and professionals who want to understand the opportunity before making a decision.

Accredited Investors

For investors evaluating private real-estate-backed opportunities, income strategies, and direct-to-deal access.

Retirement-Focused Investors

For investors exploring how retirement funds, income needs, and real-estate-backed strategies may fit into a broader plan.

Passive Income Seekers

For investors who want real estate exposure without direct ownership, tenants, repairs, or day-to-day operations.

Advisors and Family Offices

For professionals supporting diligence, client education, tax considerations, legal review, or capital allocation decisions.

WHERE WE FOCUS

Real Assets Investors Can Understand

Freedom Family Investments focuses on real estate categories connected to practical demand, long-term use cases, and clearer investor understanding.

Multifamily Housing

Income-producing communities tied to long-term housing demand.

Senior Living

Real estate connected to demographic demand and essential living needs.

Self-Storage

Operational real estate assets with broad consumer and business use cases.

WHY INVESTORS CHOOSE FFI

A More Transparent Way to Evaluate Real-Estate-Backed Investing

Investors choose Freedom Family Investments because our process is built around clarity, discipline, alignment, and education. We believe investors should understand the opportunity before they commit-including the structure, risks, timeline, liquidity considerations, reporting process, and the people responsible for execution. Our goal is not to pressure investors into a decision. Our goal is to help them make a clearer one.

Clarity

Understand Before You Commit. We provide investors with plain-English explanations, educational materials, and opportunities to ask questions before making a decision. From the first call through ongoing communication, the goal is to make each step easier to understand.

Discipline

A Risk-Conscious Investment Mindset. Our approach emphasizes conservative underwriting. thoughtful deal evaluation, and disciplined execution. We focus on understanding downside risk, structure, liquidity, and long-term durability before presenting opportunities to investors.

Alignment

Built Around Long-Term Relationships. We believe strong investor relationships are built through communication, transparercy, and stewardship. Our process is designed to support long-term alignment, not one-time transactions.

Experience

Real Estate, Operations, and Capital Formation. We are led by a team with experience across real estate operations, private lending, capital formation, investor relations, and institutional portfolio oversight. That blend of experience helps shape how opportunities are evaluated, structured, and communicated.

What This Means in Practice

1. Education First

Investor guides, calls, webinars, and plain-English explanations

2. Risk Awareness

Conservative underwriting and diligence before opportunities are presented

3. Real-Asset Focus

Strategies tied to tangible real estate categories investors can understand

4. Investor Communication

Ongoing updates, reporting access, and direct investor relations support

5. Long-Term Mindset

A focus on sustainable relationships, not transactional capital raising

Want to Understand Whether We May Fit Your Goals?

A short Clarity Call can help you learn how our process works, what we evaluate, and whether one of our real-estate-backed pathways may be worth exploring.

Educational.
No pressure.
No obligation.

Recognition, Education, and Reach

We’re proud to be featured and trusted by leading voices in real estate and investor education.

Dani Lynn Robison

Founder & Chief Executive Officer

Dani Lynn Robison is the Founder and Chief Executive Officer of Freedom Family Investments, where she leads company strategy, capital formation, and risk governance across the firm’s real estate investment platform. With more than two decades of real estate leadership, Dani has founded eight real estate businesses and guided successful institutional and private exits across residential, multifamily, and private lending.

Her experience spans multiple market cycles, giving her a practical understanding of how to build resilient investment structures, protect investor capital, and operate with discipline through changing conditions. Under her leadership, Freedom Family Investments has maintained a consistent investor payout track record, reflecting the firm’s commitment to conservative decision-making, transparency, and long-term alignment with the investors and families it serves

Flip Robison

Chief Advisory Officer

Flip Robison serves as Chief Advisory Officer at Freedom Family Investments. With over 20 years of real estate and operating experience, he has managed more than 2,000 transactions across residential, multifamily, and private lending. Flip helps guide investment discipline, downside analysis, and portfolio structure, with an approach rooted in capital protection, operational rigor, and durability across market cycles. He is regularly invited to speak at national conferences and seminars on real estate investing, private lending, and risk management for serious investors today.

Victoria Shoaff

Chief Operating Officer

Victoria Shoaff serves as Chief Operating Officer at Freedom Family Investments. With more than eight years of operations and leadership experience, she has helped scale teams, strengthen internal systems, and bring structure to fast-growing organizations. Her background spans business operations, strategy consulting, finance, HR, revenue operations, and cross-functional leadership. Victoria is responsible for building the operational foundation that supports growth, investor experience, and internal execution. Her approach emphasizes process improvement, accountability, team alignment, and scalable systems built for consistency, clarity, and care.

Chris Goodnight

Head of Marketing

Chris Goodnight serves as Head of Marketing at Freedom Family Investments. With over 20 years of marketing leadership, he has built and scaled growth marketing functions across enterprise and private equity-backed organizations, with responsibility for brand strategy and demand generation. Chris has driven double-digit growth in revenue, customer acquisition, and marketing-driven pipeline across B2B and B2C industries, including a $750M+ portfolio of technology and real estate companies. His approach emphasizes data-driven growth, brand clarity, and marketing built to scale with the business.

Ben Katt

Director of Investor Relations

Ben Katt serves as Director of Investor Relations at Freedom Family Investments, where he helps guide investors through the education, evaluation, and funding process with clarity and care. With experience across sales, consulting, entrepreneurship, real estate, insurance, and financial services, Ben brings a broad perspective to investor relationships. His background includes Series 7, Series 65, Series 66, real estate, and insurance licenses. He has spoken in more than 100 cities across three continents, and his approach emphasizes education, trust, and confident long-term decisions.

Brandon Jenkins

Investor Relations Manager

Brandon Jenkins serves as Investor Relations Manager at Freedom Family Investments. With over 12 years of capital markets experience, he has raised more than $350 million in institutional and retail capital and grown investor assets under management from $50 million to over $150 million. Brandon manages relationships with high-net-worth, family office, and institutional investors across the full capital formation lifecycle, from deal structuring to investor reporting. His approach emphasizes transparency, compliance, and long-term investor partnerships built on trust, clarity, and disciplined communication.

Nicholas G. Moore

Securities & Real Estate Counsel

Nicholas Moore serves as Securities & Real Estate Counsel at Freedom Family Investments through Robinson Franzman LLP. With over a decade of experience in commercial real estate, private equity, and securities law, he advises on SEC compliance, offering structures, and complex real estate transactions. Nick helps ensure each opportunity is structured with regulatory precision, discipline, and investor protection in mind. He has been recognized as a Super Lawyers Rising Star for six consecutive years for his work in business and corporate law.

Jonathan Smith

Tax Advisor

Jonathan Smith serves as Tax Advisor at Freedom Family Investments. As an IRS-credentialed Enrolled Agent, he brings continuity across the company’s tax and accounting history, with hands-on experience preparing and reviewing returns for real estate and business clients. Jonathan supports tax strategy, filing accuracy, and planning conversations with a detail-oriented, compliance-first mindset. His approach emphasizes precision, continuity, and proactive planning, helping ensure investors and the business are supported with thoughtful tax guidance across every return.

Gene Ventura

Strategic Advisor, Capital Markets

Gene J. Ventura serves as Strategic Advisor, Capital Markets at Freedom Family Investments. With over 30 years of commercial real estate and capital formation experience, he has raised more than $5 billion in institutional capital and partnered with leading organizations on major real estate joint ventures. Gene helps guide deal positioning, investor readiness, and long-term capital relationships, with specialized insight into senior housing, AgeTech, and demographic-driven investment strategy. His approach emphasizes institutional rigor, disciplined execution, and durable capital alignment across market cycles and opportunities.

Dr. Binit Shah Sr.

Investment Strategist

Dr. Binit Shah Sr. serves as Investment Strategist at Freedom Family Investments. A physician executive and board-certified psychiatrist with advanced credentials in addiction medicine, Dr. Shah brings a disciplined, analytical, and human perspective to investor education and strategy. His experience includes senior medical leadership roles guiding teams, evaluating risk, and making decisions in complex environments. At Freedom Family Investments, he helps investors think clearly about capital preservation, risk management, and long-term financial decisions rooted in clarity, evidence, and confidence rather than emotion.